James Atkinson graduated with a B Comm from the UCD Lochlann Quinn School of Business in 2012. In his final year at UCD, he had several career paths available to him. Accounting seemed a popular route with solid prospects; but James looked for something a bit more creative, stimulating and challenging.
“When a friend sent me the link to THE VITAL INGREDIENT website, I thought I had finally found a job that suited me perfectly. Jameson look for self-starters, graduates who are independent and ambitious, not afraid to take on a challenge and run with it.
So within a few months I had made my application video, highlighting my college society involvement, previous jobs and relevant academic achievements. Two tough assessment centres later I got an email offering me the job and so my incredible journey began with a position as Jameson Brand Ambassador in Poland.
My year in Poland was the time of my life: driving to Warsaw, Krakow and Wroclaw, running tasting sessions in bars, organising events, bartender advocacy programs, trade marketing and PR support. My role involved working on the brand plans and their execution. After one year, I had learned a lot and I indicated an interest to move on to another challenge. The team responded and offered me a position as the first Jameson Brand Ambassador in Thailand.
September 2013 I landed in Bangkok to continue my work building the Jameson brand. A new team, language, culture and a big challenge that requires a big can do attitude. I got to work seeding the brand, finding sampling opportunities and building relationships with key Thai bar owners and influencers. I’m entering my third year on the Jameson International Brand Ambassador Programme now and my second year in Bangkok. Things are going great. Check out #JamesonThailand on Instagram to see what I’ve been up to.
In both Poland and Thailand I drew a lot from my modules in International Marketing and Cross-Cultural Management: working in multi-cultural teams and learning how to proceed efficiently while maintaining a good rapport with customers and colleagues.
I believe the Jameson International Brand Ambassador Programme is the single best entry to a career in marketing so get up and make that video! Good luck!”
If you’re interested in finding out more about Jameson’s Brand Ambassador graduate programme, have a look at thevitalingredient.ie and come along to their presentation in Quinn Q013 at 1pm on Tuesday 4th November. The closing date for applications is 14 Jan 2015.